J Carnage posted on July 28, 2009 01:18
The mere mention of it, let alone the entire forthcoming article, is probably enough to lose many loyal readers or at least ignite a heated debate about the commercials greatness or worthlessness.
For a market already littered with hilariously stupid and low budget ad campaigns featuring barking dogs pitching auto loans and a bug-eyed and tan woman pushing carpet super stores (to merely name a few) this barely even stands out.
Yet, ‘Six’ 
has to grow on you. If it hasn’t by now, please just let it.
Sure, it’s corny and cheesy and ridiculous, but that’s exactly what white guys rapping with a stern look on their face have always been.
Just ask early 90s rap sensation Snow.
The idea that a bunch of suits sat in a brain storming session thinking about how to develop a promotion linked to the Cards success eventually produced this jingle is arguably inspiring.
Rhyming ‘number’ with ‘thumba:’ delicious.
Reminding us that this particular integer is not to be taken lightly whilst offering a Spanish translation of said number: downright genius.
Take note of it next time you catch a broadcast in public. Unlike St. Louis pitch men staples like Don Brown, Dave Sinclair or even Ted Drewes whose mere appearance on TV makes many of us roll our eyes, this On The Run spot will elicit a reaction from just about everybody in the room each time.
Hell, it happened again last night in front of a packed house at Busch.
The commercial airs with full audio on the big screen during each game somewhere in the middle innings. Like clockwork, somebody sitting near you will yell out in disgust, nearly to the point of personal offense, within four seconds of it airing. Another fan will likely mutter something along the lines of ‘this commercial gets me every time.’ Another fan is likely to sing along, bust out a rhythmic dance and possibly even debut their new ‘6’ silver chain that they had previously been hiding under their shirt.
All reactions are perfectly acceptable.
Monday night, after a four run seventh inning that opened the flood gates and gave the Cards a six to one lead, the commercial re-aired to the delight of thousands of fans who confirmed to, at least once, having been number curious.
It happens every time.
And just like the Blues fans among us that go loony each time the Note notches their fifth goal of the game that rewards every fan with a free blizzard or taco or lottery scratcher or whatever, I see no shame in being excited about receiving next day fountain beverages at a discount. I mean, we are in a recession.
The real joy now is that the Cards have compiled an offensive arsenal reminiscent of five years prior that averaged this exact number of runs per game. In fact, since Holliday’s arrival in town, the Birds have scored six runs three times in four tries.
If you’re keeping track, that’s 25 cent Gatorade's and Diet Coke's redeemable last Saturday, 
Sunday and now today. Wow.
So, yes, we’re now in the midst of what will likely be the most exciting two months of baseball this town has seen since 2006. There’s a division title to win back, playoff seeding to be earned and plenty of chatter about how unbeatable this team will be in a short series with the way our top three starters have been throwing. I want October baseball to return just as much as the next guy.
But I just may be the only one willing to give thanks to this ad serving as the soundtrack for our reinvented offensive prowess.
The way I see it, we got 60 games remaining to let this jam grow on you.
The rest of you can focus on saving $200 by mentioning Buckey J and Baxter Kay at your nearby Insta-Credit Auto Mart.