As more and more NFL players make public their feelings regarding the potential inclusion of Rush Limbaugh in a group that is seeking to buy the Rams, there is one nagging thought I can’t get out of my head: Why would the normally PR savvy Dave Checketts go there?
Does Checketts want the Rams so badly, this is his only way of accomplishing it? Is it Limbaugh that is bringing the real financial heavy-hitters to the group? Was Limbaugh’s
name floated publicly just to see what the reaction would be?
Currently, there are no answers to that question. However, one thing we do know is that African-American players very well could elect not to choose the Rams if Limbaugh is involved. It doesn’t matter if it’s one player or 100 hundred players; this is a distraction that can only be a negative.
The Limbaugh camp wants everyone to believe that anyone even raising this issue is doing it because of an agenda or a dislike for the radio host. That’s far from reality. They would have you believe that Limbaugh’s race-baiting rants are merely entertainment, that his comments have been taken out of context. What they miss is that it doesn’t matter.
As long as the perception exists among African-Americans that Limbaugh is a hate-monger, that’s all that matters in the context of whether it could affect the Rams.
In an email to the executive committee of the NFL Players Association, executive director DeMaurice Smith wrote, “I've spoken to the commissioner (Roger Goodell) and I understand that this ownership consideration is in the early stages. But sport in America is at its best when it unifies, gives all of us reason to cheer, and when it transcends. Our sport does exactly that when it overcomes division and rejects discrimination and hatred.
"This communication is more about what we stand for than the reality of our role in any franchise sale. While it's true the subject matter was related [to Limbaugh's bid], I do understand that the NFL does not present ownership bids to me or the NFLPA. I encourage our players to express their views.
"I have asked our players to embrace their roles not only in the game of football but also as players and partners in the business of the NFL. They risk everything to play this game, they understand that risk and they live with that risk and its consequences for the rest of their life. We also know that there is an ugly part of history and we will not risk going backwards, giving up, giving in or lying down to it.
Our men are strong and proud sons, fathers, spouses and I am proud when they stand up, understand this is their profession and speak with candor and blunt honesty about how they feel."
Even before Smith’s email, players were speaking out. Several Rams players told me last week there’s no doubt other players would cross the Rams off their list if Limbaugh is involved. One player said, “If that (expletive) is here, I won’t be when my contract is up.” Say what you want about this team, but it was a good player.
New York Giants defensive end Mathias Kiwanuka said, “I mean, I don’t want anything to do with a team that he has any part of. He can do whatever he wants, it is a free country.
But if it goes through, I can tell you where I am not going to play.
“I am not going to draw a conclusion from a person off of one comment, but when it is time after time after time and there’s a consistent pattern of disrespect and just a complete misunderstanding of an entire culture that I am a part of, I can’t respect him as a man.”
Kiwanuka, of course, was on a defense coached by Steve Spagnuolo and added, “I love Spags and would play for him in a heartbeat, but under that situation ... obviously trades you have no control over, but if it was a free-agent thing, I wouldn’t care if I only had one offer on the table, I would rather stay a free agent.”
Said New York Jets linebacker Bart Scott, “I can only imagine how his players would feel. I know I wouldn’t want to play for him. He’s a jerk. He’s an ---. What he said (about Donovan McNabb) was inappropriate and insensitive, totally off-base. He could offer me whatever he wanted, I wouldn’t play for him. ... I wouldn’t play for Rush Limbaugh. My principles are greater and I can’t be bought.”
The Rams have enough problems without adding another one to the list.